Mattel recently launched its first series of black dolls featuring varying skin tones and ethnically authentic looks, with a big sister portrayed as a role model to a little sister. The new dolls have fuller lips, a wider nose, more distinct cheekbones and curlier hair than previous designs. The line is called “So in Style” or S.I.S, and features Kara mentoring sibling Kianna, Trichelle with little sister Janessa, and Grace’s with younger sister Courtney, which are three best friends in tune with fashion, fun and music. Each character has a distinct personality: Grace's style is "girly girl," Trishelle is "smart and sassy," and Kara is "funky and fun," according to Mattel. The big-and-little sister dolls together cost $19.99; the little doll assortment is $7.99, and the Stylin' Hair doll assortment costs $24.99.
Now this seems as a nice gesture from Mattel executives to cater to the African American community, but at first glance I was thinking why do these black girls have to have babies? I was so glad to read that they were focusing on teaching positive values about mentoring young girls. I think these new dolls are a better representative of what African American girls look like so I’m not mad at them. If I had a little girl I would approve what’s wrong with them making a doll that looks more like us?
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